Our short term Peel and Stick Peel and Stick product is designed for car shows, photo shoots and races (sprint, drag, endurance, time attack, etc.).  It is quick and easy to apply and meant to be disposable after a few hundred miles of driving your tires.

Our Permanent Raised Rubber Letter kits are designed for daily drivers and long-term durability.  These decals are meant to last the lifetime of the tire and are completely cleanable!

Tire Attire sells our letter and logo kits as a complete set of 4 (1 Tire Attire per tire).

In our “Create your Own” with your own text, there is a 12-character maximum for each phrase requested. If your phrase exceeds 12 characters you will need to create a second order for another kit and add both kits to your Cart.

For our Tire Manufacturer’s Logos Category and Images and Objects category, if you want, for example, “MICHELIN” on the top AND bottom of the tire, 8 Tire Attires will be for required and you will need to change the quantity to “2” (2 sets of 4) when you get to the Checkout page.

If you would like to order bulk quantities, change the quantity count using the button next to the Add To Cart selection


If you would like to order bulk quantities, change the quantity count using the button next to the Add To Cart selection.

Each tire letter kit order will include the Tire Attire product, application and removal instructions and our unique application adhesive (Permanent Raised Rubber Letter kit only).

We do not sell ‘cookie-cutter’ letters that will take hours to apply and risk incorrect spacing and orientation! Our tire letter kits are curved to fit our tire exactly as ordered and are a continuous decal on transfer film for quick and easy application.  No risk of getting adhesive on your fingers or having issues with proper placement of decals!

Tire Attire makes your product as large as possible based on the tire size supplied during the ordering process. If you prefer a specific height for your Tire Attire please make a note in the message box on the order page.

One of the biggest risks of damage to your Tire Attire is ordering too large for the tire sidewall surface.  The tire has a designated tread bead and inner bead that defines the tire sidewall surface; this is the ‘safe area’ for application of tire letter kits.

Sportbike and off-road motorcycle tires have a standard size; so don’t worry about selecting a tire letter height!

If you choose to specify a custom height for your Tire Attire there are two methods of determining the proper fitment for your tire:

1. Measure the sidewall surface with a ruler – Be sure to measure the sidewall, NOT the entire surface from tread to wheel!  If you have any doubt, send us a photo!

2. Generic Tire Sizing guidelines – Use the generic tire-sizing chart below to guide your decision.  Identify the aspect ratio or series (generally the middle number of the tire specification) and match to the chart. Note: some tires may have a unique aspect ratio outside of these guidelines, when in doubt email us!

Tire Series Specification          MAX Recommended Letter Height

20                                                   0.5″

25                                                   0.75″

30                                                   1.0″

35                                                   1.25″

40                                                   1.25″

45                                                   1.5″

50                                                   1.75″

55                                                   2.0″


Tire Size: 245/45/R17    Recommended Height: 1.5″

When in doubt, it is safest to size the same height as the tire manufacturer’s brand letters. Anything larger may risk damage in cornering or standard driving conditions.

White wall kits, dash line kits, flares and other tire accents are all possible with Tire Attire. Check out our shop to order!

Note: These kits are add more weight to the tire which may require balancing the wheel again.

Tire Attire is available in virtually any font! Our tire lettering kits are offered in standard fonts in the Create Your Own section but you may also provide your own font if it is not listed by adding your request to the Order Notes.

There are no design limitations with Tire Attire! Whether you are looking for raised white lettering style, billboard style, white walls, custom logos, brand names, hashtags or a social media handle.

Tire Attire is available in a variety of colors for each product type.

PEEL AND STICK tire letter kits colors include: white, glow-in-the-dark, blue, red, green, orange, yellow, neon yellow, neon green, neon orange and neon pink.

PERMANENT raised rubber lettering kits are available in white, red, yellow and neon green.

Keep checking back as we are always adding new colors and materials (Reflective and Metallic COMING SOON)! We also offer custom multi-color designs to match custom PMS colors for larger quantity Tire Attire orders.

If you do not see you brand on the website, you can order through the Create Your Own section! Be sure to request any special fonts by entering what you are looking for in the Order Notes section.

Our standard shipping options are USPS. Not all shipping options come with tracking or delivery guarantee and in the event of loss Tire Attire cannot replace at no charge.  If the guaranteed shipping is selected and a package is lost Tire Attire will send you a replacement lettering kit immediately at no charge! If you prefer UPS or FedEx let us know and we can make that happen for you.

Have a car show this weekend and need your tire lettering kit immediately?  A 24-hour production option is available for an additional cost.  Please call us for details before placing your order. This will ensure your order is moved to the front of the line.

ABSOLUTLELY!  With Tire Attire distributors in over a dozen countries we offer prompt customer service and delivery to any location.

The Tire Lettering kit specialty adhesive should be used sparingly so as to avoid ‘oozing’ after applying to the sidewall.  The glue bottle is intentionally not filled completely and is more than enough to apply to your tire.  Should you need more glue due to an application issue or damage from driving, please call us directly

This adhesive is not standard super glue and should not be substituted!

The most important step is the tire preparation!!!   You may think the tire is clean but oil and dirt are difficult to remove, even new tires have to be thoroughly cleaned!  Proper cleaning as per the instruction cards and video will ensure a successful bond.

Customers with raised lettering or ‘ribs’ on the tires also may face challenges.  These areas require using a credit card or similar object to apply pressure in areas that are too narrow for your finger pressure. Without a contact surface, the decal cannot bond!

If you still face challenges with application, contact info@tireattirela.com for additional instructions.

Our product will adhere regardless of the sidewall surface including over raised, embossed and ribbed variations.  The Short Term Tire Lettering Kit will conform completely to the sidewall surface and the Permanent Raised Rubber Kit will overlay the surface. HOWEVER, light sanding with a fine sand paper BEFORE the normal cleaning process will help on show cars or other cars that may have wax or tire dressing on them.

Our Short Term solution is made using thin ink that adds essentially no weight and is flush with the tire sidewall surface.  Our Raised Rubber Letter kits are only 0.5mm thick and also will result in a negligible weight addition.

If you order a flare or whitewall Permanent Raised Rubber Letter kit you may need to consider balancing the wheels again since this adds more weight.

The Short Term product is not intended to be cleaned once discoloration begins.  However, this can be cleaned once using acetone and a rag to lightly rub over the letters.  This will only provide ~50 miles of additional life.

The Permanent Raised Rubber Letter kits are designed to be cleaned after discoloring from rain, tire shine, snow, dirt, etc.  This can be done using a standard whitewall cleaning agent, dirt and oil remover or acetone / rubbing alcohol.

Short Term and Permanent Raised Rubber Letter kits both withstand standard washing and power washing!

Accidents happen, so we offer free tire letter replacement for missing letters just cover the cost of shipping.  Glue is an additional cost and can be purchased by emailing or calling us for details.

We are always seeking to add partners to our global distribution network! We offer several packages for distributors including tire letter kits with individual letters, pre-curve brand name designs a combination of both.

Distributors will see discounts off retail prices and it’s easy to get started. No minimum order required!

For more information, email us at sales@TireAttireLA.com

For info, shoot us an email at info@TireAttireLA.com with your bio including details of events you attend, clubs you are associated with and photos of your vehicle.

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